New Marketing Facet – Learned!

May 31, 2009

One of life’s greatest diversions to get away from boredom is learning – a modest opportunity that allows us to realize that there are still tons of important things that we know nothing about. It is a great tool that keeps us grounded on where we stand, an immense power with a gravitational pull that brings us back to our senses – establishing the realization that every single day is indeed a gift to sharpen not only our competencies, but also our character.

Last weekend was again a great struggle – I should have flown myself back to Manila to be part of my first cousin’s wedding, but the requisites of my job did not allow me to do the said necessity. Instead, I found myself in Bali for four long days (not for a holiday, unfortunately) to help facilitate one of the agency’s PR projects for one very important client. Honestly, my knowledge of PR is almost zero to none – the closest I had was doing PR briefs for my brands in my previous company and having our in-house PR manager execute the PR component of each campaign that I’ve launched. Doing this hands-on for the first time is both exciting and scary – perhaps, it’s because of the natural feeling of “fearing the unknown” – but fortunately, it all turned out well.

In addition to learning the basics of the said marketing facet, such as: babysitting journalists (yeah, sounds so pathetic), reviewing and completing press kits, bringing participants in specific locations during the press tour and managing one-on-one interviews between the VIPs and journalists (the scenario made me remember the scene in the movie “Notting Hill” – wahahaha!), the experience also allowed me to learn more about the culture of this country where I’m currently in. It’s funny to know that after being in Bali twice before this visit, I still know very less about what Denpasar can offer – the place is definitely very rich, it’s beyond beaches and great food, but it offers a deeper understanding of Indonesia’s dynamic and diverse culture, especially in the realm of arts and creativity. Further, the trip gave me the chance to see a supershow by the world-renowned Japanese designer and producer, Kansai Yamamoto – the show was thrilling and the finale simply put me in awe!

Some pics below to help you visualize…

 

Garuda Wisnu Kencena - the enchanting event venue
Garuda Wisnu Kencena – the enchanting event venue

 

Giant Garuda - Indonesia's symbolic image, immortalized in this cultural park
Giant Garuda – Indonesia’s symbolic image, immortalized in this cultural park

 

Kansai Yamamoto's Festival of Life rehearsal
Kansai Yamamoto’s Festival of Life rehearsal

 

Grand formation with "Indonesia Pusaka" as a background tune
Grand formation with “Indonesia Pusaka” as a background tune

 

Antique traditional dolls and keris in one of the nicest shops in Seminyak
Antique traditional dolls and keris in one of the nicest shops in Seminyak

 

More authentic antiques...
More authentic antiques…

 

The "almost complete" PR team at Rosso Vitto, Kuta
The “almost complete” PR team at Rosso Vitto, Kuta

 

In the world famous "Jenggala" plant
In the world famous “Jenggala” plant

 

Before the ceramics are baked...
Before the ceramics are baked…

 

At the shop - masarap sana bilihin lahat kung di lang mejo mahal!
At the shop – masarap sana bilihin lahat kung di lang mejo mahal!

 

And there goes the ambush interview!!!
And there goes the ambush interview!!!

 

With my new found partner in crime, Kandi - an epitome of what a true GM should be!
With my new found partner in crime, Kandi – an epitome of what a true GM should be!

 

Anticipating the grand finale of Kansai Yamamoto's super show
Anticipating the grand finale of Kansai Yamamoto’s super show

 

Hot-air balloon end-scene
Hot-air balloon end-scene

 

One of Ubud's finest...  Hand-made textile...

One of Ubud's finest... Hand-made textile...

 

"Threads of Life" - Final output is more than one year in the making...  Uses natural method of coloring...

"Threads of Life" - Final output is more than one year in the making... Uses natural method of coloring...

 

One original design for each...

One original design for each...

 

Perfect mix of Bali's way of life - arts and motorcycles!  :)

Perfect mix of Bali's way of life - arts and motorcycles!

 

 

 

 



bali escape

December 14, 2008

the past two weeks had been extremely busy for me (until now, actually) – the feeling is like i’m a one-man-band in a 24-hour concert. picture that! so as the week ended – friday night, i went a little crazy – just impulsively decided to book a ticket and hotel to visit and stay in bali for the first time, alone, over the long weekend! Mindset was – “be adventurous, do whatever, give yourself a break, indulge and feel the expat life, go get a piece of happiness!” so here are some thoughts written down as i explored and enjoyed bali!

1. jakarta‘s jw airport lounge is overpriced. let-down food, stinky toilet, crappy smoking room exhaust. never again!

2. assigned planes on domestic airport gates keep on changing. what’s the point of having a gate number printed on the boarding pass & having something different on the flight schedule monitor and on the actual gates?! duh! why do they make it so damn complicated?!

3. wearing sunglasses while in the boarding gate may appear weird to some – though not for me and the four other youngsters here.

4. then I’ve arrived. my impression – one small city beautifully situated in a beach. has a suburb charm. a place I would be going in and out often I guess.

5. first meal: saturday dinner. rosso viro, italian resto under chef roberto bogni. i had scaloppine di pollo alla panna e funghi (pan fried chicken breast in creamy mushroom sauce). it was just heavenly! simply a perfect first meal! standard iced lemon tea drink on the side and “the purple” – a vodka-based lychee cocktail to end the initial feast.

1

2

3

6. people walk around with beer cans or bottles clasped in their hands – such a carefree and i’ll-simply-enjoy-my-life look. why can’t we have this mindset anywhere and everywhere? why do we need a party place as valid license to do it?

7. walking from kuta main street to legian is quite tiring if you’re in an oversized havaianas. good thing though is that you’d see a lot of things that will amaze you – from restos, bars, clubs, boutiques, jewelry shops, market stalls, coffee shops, reflexology & massage centers, tourist info booths, convenience stores, stray dogs, taxis, horse carriages, locals offering various services and tons and tons and tons of motorbikes! ohhh, have i mentioned motorbikes?

4

4b

6

8. people are generally nice, friendly & can speak decent english (yup, a whole lot better than in jakarta as 10 people out of 10 that i’ve spoken to can articulately, relatively speaking, speak the language). it really pays off to be a tourist capital of a country – people are forced (perhaps) to act accommodating and speak the universal language.

9. nothing beats the massage by the beach – natural ambient sounds, windy breeze, sand on your skin, and of course the relaxing mix of trained hands with aromatic oil.

7

15

8

10. bali locals are so creatively enterprising – they offer a whole lot of things and charge for everything. if i were to read their minds, the only objective is to get as much money they can from tourists! would you believe, a woman forced me to buy bracelets from her coz she pulled a strand of white hair from my head while being massaged by another old lady?! (note to self, having a white hair, even just a strand is not a good sign – I’m only 28 damn it!) arggghhh! so annoying! with that, my most used statement that morning was “no, thank you!”.

11

91

101

11. in the strip where i am in now, i am the only asian tourist. most of them look european and caucasian. they seem to be loving kuta so much – pity them, boracay’s and palawan’s white, fine sand is still a whole lot better. yeah, the beach itself is kind of a let down, but I won’t discount the fact that the experience so far is extremely nice! simply put, bali is a little bit overrated, but its dynamism will allow you to explore what you want in an island, to warrant the raves it received from the world.

123

132

142

12. it’s a surfer’s paradise, some people dub. true enough, it is – there are even mnemonic devices to prove the point.

161

171

181

13. amongst all the hard rock cafes and hotels i’ve been to, bali earns my vote for being the “most unique”. it is well well customized to the balinise look and feel, yet the atmosphere remains “hard rock”, just like the starbucks in ongpin and jollibee in pagudpud.

20

21

23

221

14. as all tourists here are on vacay mode and are simply embracing good vibes, everyone’s extra friendly. no need to think twice of talking to someone, nice thing about it is that you’ll even find more entertainment from them especially if you’re alone. aside from the locals that i’ve spoken to, i made acquaintances with a couple of australian girls and an old bloke from czech republic. many more to come tonight.

15. staying just in kuta is not a good idea. so i rented a car with a driver to take me around. i’m in jimbaran beach now – a stretch of seafood restos, while waiting for the sun to set, while listening to classic bossa, while relaxing on a wooden seat along the shore, while enjoying a gastronomical feast, while taking pictures of the amazing horizon, while feeling that this is life, while thinking why life can’t be like this everyday!

241

251

261

291

301

311

281

16. learned a few bits from my rent-a-car driver about Hinduism (the prominent religion in bali). canang – morning and afternoon ceremonial activity, this box-container made from coconut leaves has flowers (5 colors) and uncooked rice, it is lit for blessing & thanksgiving in the morning and evening respectively. also, the rationale why there are no tall buildings in bali? it’s also part of the belief, i.e. no building should be higher than 15 feet or taller than the usual coconut tree! very interesting.

321

17. now i’m this coffe shop recommended by my officemate called cafe moka to have coffee (latte, as usual) and dessert (éclair and truffles). it’s a standard, cozy coffee place in seminyak. the area is filled with posh boutiques and shops beside each other. it reminds me of liliw in laguna and carmel in california – tiny shops with good finds. this area really has an endearing suburb feel that will charm the laid-back person in you.

331

18. haven’t done club hopping for such a long time – college years I guess was the last time. being in bali is a license to do all that again – if i were to count it, i went into 5 places which translated to 5 drinks, random acquaintances from all over the globe & interesting conversations that made this vacation alone a fun one.

19. when you’re in a vacay mode, your tendency is not to have a care in the world – all you want is to have fun to the point of splurging! I was kinda victimized by the commercialized thought, good enough I was able to take control of getting the wallet out of my pocket to buy stuff that i may not necessarily need now or even in the future! the strip in the matahari block was quite tempting though!

20. the hardest thing to do when your holiday is about to finish is packing your luggage! literally – kinda difficult to organize & fit in used clothing & new stuff you bought; figuratively – your mind says you have to go to face your real life again, but your heart says, you just want the escape to be permanent coz life seems easier and better this way! but, life’s real – we are not living in a fantasy world, or should i say i don’t have the courage and means yet to do so. perhaps upon retirement (hopefully still at age 40), i can make this fantasy world an everyday destination.

351

341

21. the smoking booths in indonesia airports are really funny – it’s like a birdcage with a welcome signage: “enter at your own risk – this booth will ensure that you’ll suffocate at the short term, and get lung cancer at the long term”.

in an hour, i will be bidding bali farewell. for a first-time trip, i’ll give this one 9 out of 10. the 1 point deficit to make it excellently superb will be reserved the next time I go back to this superficially “carpe diem” destination. hopefully, the second-time-in-bali trip happens soon… very soon!

36



Follow

Get every new post delivered to your Inbox.